Focus on RETAL and how the global plastic packaging manufacturer is exceeding the requirements of its brand-owner customers.<\/p>\n
Emma-Jane Batey speaks to design engineer Andzejus Buinosvskis and marketing manager Mariya Ushakova from RETAL to learn how this global plastic packaging manufacturer is exceeding its brand-owner customers\u2019 requirements.<\/p>\n
The impact of the EU single-use plastic (SUP) directive on tethered closures sees a ruling that all beverage containers of up to 3L must have lids that \u2018remain attached\u2019 is not only set to be positive from an environmental perspective, but also in terms of plastic packaging innovation.<\/p>\n
Given the crucial yet often underplayed role of closures in performance and, to a lesser extent, brand awareness, this SUP directive brings lids and caps into the spotlight. And now that closures have been given their chance to shine, they seem to be rather enjoying it.<\/p>\n
For global caps and closures manufacturers, their work has long been in the shadows, yet for those involved in the creatively technical aspects of the design of closures \u2013 with a deep understanding of how the closure literally allows the product itself to be protected \u2013 this is not news.<\/p>\n
Read online at NS Packaging<\/a><\/p>\n