{"id":7264,"date":"2020-06-09T12:49:28","date_gmt":"2020-06-09T10:49:28","guid":{"rendered":"http:\/\/www.retalgroup.com\/laser-engraving-adds-value-to-beverage-closures-2\/"},"modified":"2022-09-02T12:04:34","modified_gmt":"2022-09-02T10:04:34","slug":"laser-engraving-adds-value-to-beverage-closures%e2%80%af-%e2%80%af","status":"publish","type":"post","link":"https:\/\/www.retalgroup.com\/es\/laser-engraving-adds-value-to-beverage-closures%e2%80%af-%e2%80%af\/","title":{"rendered":"Laser engraving adds value to beverage closures"},"content":{"rendered":"<p><span data-contrast=\"auto\">Laser engraving brings new marketing opportunities for beverage brands, with RETAL collaborating with global customers to make easy to read and cheap\u202fto incorporate closure solutions.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">By adding laser engraved images and codes to the underside of the\u202fHDPE\u202fclosure, RETAL can provide a fresh new opportunity for customer engagement. Competitions, special offers and further information can all be shared, with QR codes, outlined pictures and sequential or random codes all able to be clearly engraved for carbonated and still beverages.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Thanks to infrared and UV laser engraving, RETAL can engrave on almost all <\/span><span data-contrast=\"auto\">colours<\/span><span data-contrast=\"auto\">, using one or both solutions.\u202f<\/span><span data-contrast=\"auto\">Andzejus<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">Buinovskis, design engineer at the global plastic packaging manufacturer, says, \u201cThe potential for marketing is endless with laser engraving on closures. The machine can be set to engrave random codes, codes that relate to lotteries or prizes&#8230;we can even engrave an image of the prize itself! It&#8217;s fantastic because of course there is a vastly reduced risk of the consumer checking to see if they&#8217;ve won a prize without buying the product, as can happen with on-label promotions for example.\u201d<\/span><span data-contrast=\"auto\">\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">The engraved closure\u202fadds limited cost, the ultraviolet solution <\/span><span data-contrast=\"auto\">in particular as<\/span><span data-contrast=\"auto\"> no additional additive is required to support the absorption of the laser beam. <\/span><span data-contrast=\"auto\">Buinosvskis<\/span><span data-contrast=\"auto\">\u202fsays, \u201cLaser engraving is a very effective marketing tool.\u202fIf necessary, we can engrave with two lasers\u202fsimultaneously\u202fin order to suit\u202fall colours of closures and, by working with our customers to create designs that are perfectly in tune with their current requirements, it adds a unique touchpoint for consumers.\u201d\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laser engraving brings new marketing opportunities for beverage brands, with RETAL collaborating with global customers to make easy to read and cheap\u202fto incorporate closure solutions.\u202f\u202f<\/p>\n","protected":false},"author":1,"featured_media":5082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,97],"tags":[],"class_list":["post-7264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products-es","category-all"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/posts\/7264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/comments?post=7264"}],"version-history":[{"count":1,"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/posts\/7264\/revisions"}],"predecessor-version":[{"id":8027,"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/posts\/7264\/revisions\/8027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/media\/5082"}],"wp:attachment":[{"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/media?parent=7264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/categories?post=7264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retalgroup.com\/es\/wp-json\/wp\/v2\/tags?post=7264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}