{"id":6942,"date":"2020-11-03T16:14:28","date_gmt":"2020-11-03T14:14:28","guid":{"rendered":"http:\/\/www.retalgroup.com\/crowning-glory-exclusive-closure-highlights-collaboration\/"},"modified":"2024-12-20T15:44:09","modified_gmt":"2024-12-20T13:44:09","slug":"crowning-glory-exclusive%e2%80%af-closure-%e2%80%afhighlights-%e2%80%afcollaboration%e2%80%af","status":"publish","type":"post","link":"https:\/\/www.retalgroup.com\/fr\/crowning-glory-exclusive%e2%80%af-closure-%e2%80%afhighlights-%e2%80%afcollaboration%e2%80%af\/","title":{"rendered":"Crowning Glory – Exclusive\u202f Closure \u202fHighlights \u202fCollaboration"},"content":{"rendered":"

Working together to create a complicated closure has been a positive and\u202fcommercially beneficial<\/span>\u202f<\/span>project for both RETAL and PepsiCo.\u202f<\/span>\u202f<\/span><\/p>\n

The resulting crown-shaped cap helps to \u2018guarantee the preservation of the first-class taste and useful properties of the\u202ffruits within thanks to a unique combination of functional parts and clever design.\u202f<\/span>\u202f<\/span><\/p>\n

The project has been driven by PepsiCo\u2019s launch of a <\/span>new<\/span> chilled juices <\/span>category in Russia in 2019, seeing its\u202f<\/span>Ya<\/span>\u202f<\/span>and J7 trademarked chilled natural juices<\/span>. <\/span>\u0421<\/span>aps<\/span> for this project <\/span>are the result of this collaboration <\/span>and <\/span>are exclusively owned by PepsiCo, bringing benefits that have seen increased sales and strong brand awareness.<\/span>\u202f\u202f<\/span><\/p>\n

Traditional yet modern\u202f\u202f <\/strong><\/p>\n

\nThe crown closure from RETAL is produced by\u202f<\/span>utilising<\/span>\u202f<\/span>the shared customer\/supplier relationship. Commercial production started in August 2019, with this 38mm 8.5g closure complimenting the 38mm 36g preform also supplied by RETAL to PepsiCo for the Russian market.<\/span>\u202f<\/span>For the production of this\u202fbrand new<\/span>\u202f<\/span>line of chilled natural juices, which have a shelf life of less than 72 days on a cold (dairy) shelf, completely new aseptic filling equipment was installed at<\/span>\u202f<\/span>the<\/span>\u202f<\/span>Tsaritsyno<\/span>\u202f<\/span>Dairy<\/span>\u202f<\/span>plant<\/span>\u202f<\/span>in<\/span>\u202f<\/span>Moscow, including an<\/span>\u202f<\/span>ultramodern<\/span>\u202f<\/span>line with a capacity of 16 thousand\u202f0.85\u202f<\/span>litre<\/span>\u202f<\/span>PET bottles per hour.<\/span>\u202f\u202f<\/span><\/p>\n

RETAL key account manager for Russia Anastasiya Romanovskaya adds,\u202f<\/span>\u201c<\/span>This premium\u202fproduct needs special packaging that highlights its quality and positioning.\u202fThe fundamental difference between the new\u202fcrown closure and its <\/span>Tropicana <\/span>predecessor is the clever combination of its functionality, which is\u202fhow the necessary tightness is achieved, with the design element, which sees a characteristic bright design in the form of intersecting arches. This\u202fversatile solution eliminated the need to seal the neck with foil and ensure the complete tightness of the product when it is resealed, making it convenient for consumers.\u201d<\/span>\u202f<\/span><\/p>\n

Creatively commercial\u202f <\/strong><\/p>\n

It is these performance-<\/span>\u202f<\/span>and design-driven intersecting arches that help make this closure unique. Having already worked in close partnership with PepsiCo for some years, Romanovskaya and her team were committed to designing a closure solution that harnessed RETAL’s deep understanding of the company and its products. She says, \u201cHuge efforts were made on both sides to ensure that the samples requested for different tests were produced and delivered on time. We also made a commercial mold as part of the project; all in all, it was a very complicated process that required the skills of PepsiCo and RETAL’s R&D teams. We truly value the shared project and the resulting <\/span>suc<\/span>\u0441<\/span>ess<\/span> of the crown closure.\u201d<\/span>\u202f<\/span><\/p>\n

Evgenia Kiyashko, purchasing manager for polymer packaging PepsiCo Russia, says, \u201cConsumer-centricity is in heart of our business. We investigate <\/span>consumers<\/span> needs and heavily invest in product innovations. Launch of chilled juices was one of our largest projects in 2019. We wanted to deliver a brand new, high quality product to our consumers and make it look really great. This required new ideas in packaging including juice closures\u201d.<\/span>\u202f<\/span><\/p>\n

Romanovskaya concludes, \u201cCreating a crown cap solution for PepsiCo was a fabulous challenge and one we were delighted to solve\u202fsuccessfully<\/span>\u202f<\/span>and ahead of schedule. We understood that we were part of an important image project for the market leader<\/span>\u202f<\/span>of the juice sector in Russia and we did not have a single chance for a mistake or delay!\u202fWe\u202futili<\/span>z<\/span>ed<\/span>\u202f<\/span>our best resources, overcoming difficulties step by step, staying in constant contact with our injection equipment manufacturer Husky. We hope that the impressive results of this crown cap project once again\u202fprove<\/span>\u202f<\/span>RETAL\u2019s high quality design\u202fand service standards to PepsiCo and the\u202fmarket.\u201d<\/span>\u202f<\/span><\/p>\n

Read online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Working together to create a complicated closure has been a positive and\u202fcommercially beneficial\u202fproject for both RETAL and PepsiCo.\u202f\u202f
\nThe resulting crown-shaped cap helps to \u2018guarantee the preservation of the first-class taste and useful properties of the\u202ffruits within thanks to a unique combination of functional parts and clever design.\u202f\u202f<\/p>\n","protected":false},"author":1,"featured_media":5315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,105],"tags":[],"class_list":["post-6942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-fr","category-products-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/posts\/6942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/comments?post=6942"}],"version-history":[{"count":2,"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/posts\/6942\/revisions"}],"predecessor-version":[{"id":11817,"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/posts\/6942\/revisions\/11817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/media\/5315"}],"wp:attachment":[{"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/media?parent=6942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/categories?post=6942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retalgroup.com\/fr\/wp-json\/wp\/v2\/tags?post=6942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}