Producing the perfect preform is part of a work in progress; a circular and sustainable preform that allows consumers to enjoy convenience and brands to reduce their environmental impact needs stakeholders across the packaging value chain to take responsibility for their sphere of infl uence. For preform producers, understanding that their sphere of influence is active on both macro and micro levels means that producing the perfect preform is an exciting challenge.
When it comes to develop preforms, global plastic packaging producer Retal draws in experts from design, recycling and production. These experts come both from within the company and from its vast network of multinational food and beverage brands. The core of a perfect preform lies in valuing the circularity of plastics packaging, states the company: rather than seeing the preform as a one-use unit, it should be seen as a potential source of ongoing value.