RETAL has been awarded by a global beverage giant for its smart forecasting and responsiveness as a trusted supplier.

In August RETAL Russia was given the coveted award to acknowledge the positive contribution in supporting its world-leading customer's reliable packaging production throughout fluctuating seasonal demands.

RETAL Russia key account director Alexander Kalinin says, “We are delighted to receive this award. It celebrates the hard work of our team, our commitment to working together with our customers and getting the best mutual outcome for our efforts.”

The well-deserved award celebrates the continually-improving and developing cooperation between RETAL and its global partners. Kalinin explains, “We put forward a way of working in 2017 that reflected the year's focus of our valued customer and utilized our particular skills in guaranteeing security and quality of supply. By implementing a regularly-updated forecast that integrated any stock changes or manufacturing changes required, we can ensure that our supply chain is secure, reliable and flexible.”

Kalinin explained how strong market demand impacted on the supply chain for this particular beverage brand in Russia during summer 2018, with the fruitful cooperation of producer and supplier proving positive. “Beer sales increased a lot. RETAL was constantly in touch with our customer and made all shipments in time in accordance with growing demands. By keeping ahead of the curve, we were able to guarantee that they could maximize the potential of these trends. Deeply understanding our customer's business is at the heart of this award.”

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