Effective internal communications for a global company brings many advantages but can be hard to implement and maintain. With various stakeholders and their differing needs, creating an engaging communications strategy is an opportunity for commercial and organisational goals to be met. Global plastic packaging manufacturer RETAL shares how developing its intranet has been both more difficult and more rewarding than it expected.
For traditional manufacturing companies, the understanding of what effective communications are and why they’re necessary can be the first hurdle in developing a communications strategy. Different stakeholders can see the value of communications in opposite terms, with the ROI hard to quantify, especially in the short term. Yet the cost of poor internal communications may only be seen when it’s too late, so proposing, agreeing to, and, crucially, getting the budget for, a corporate intranet is the first hurdle.