We cannot get away from the fact that plastic packaging is not having a golden time at the moment. It's an easy bogeyman across the media, from wildlife programmes to EU legislation, so it can be hard to be a plastic packaging champion without looking like you're disconnected from the zeitgeist. And of course, we all want to be responsible citizens and leave the world a better place than how we found it, so it's not like packaging professionals want to waste loads of valuable raw materials and just dispose of them in the nearest river.
Yet with plastic packaging being so easy to criticise, it also means that the reality of plastic as a packaging material is also incredibly transparent; both literally (consumer studies show a slow uptake for 'non glass like' packaging with higher recycled content, even though it's more sustainable) and metaphorically (being under the spotlight means there's nowhere to hide).
Read more online at Sustainable Plastics