The promising dance of sustainability and convenience

Staying close to consumer trends is crucial for progressive packaging manufacturers. The global mega trend for greater convenience shows no sign of slowing down1, while the growing understanding for the need for sustainable solutions across FMCG brands is increasingly both a legal2 and an emotional requirement.

As consumers across age, nationality and social demographics identify with being busier and more time-poor, so too do they want to maximise their hard-earned leisure time. Consumers are exhausted! Exhausted by choice, responsibilities, demands on their time. They are constantly accessible to colleagues, bosses, friends and family through smart phones and social media. Expectations to perform are high.

Consumers' stressful on-the-go lifestyles means that they value self-care more than ever before. People are starting to appreciate that being this busy means being more stressed, with a greater understanding of the negative impact on what stress does to our wellbeing. The growing trend for taking better care of ourselves3 – both of our physical and mental health - means that there are unparalleled opportunities for wellness brands to gain brand ambassadors; consumers that identify with their values, whether that's gluten-free, dairy-free, luxurious, organic – and they're happy to shout about it.

Win, win

Balancing these seemingly contradictory trends is a fascinating element of differentiation for packaging manufacturers and their R&D teams. The goal to create desirable, sustainable plastic packaging for bottled water is in everyone's interest; consumers, legislators, packaging manufacturers and beverage brand owners all have a part to play and a dog in the fight.

The multinational team across RETAL's global manufacturing is continually looking at ways to ensure that its products are lighter and smarter, with clever ways to make sure that the PET preforms, closures and containers it creates are taking part of the responsibility on board. From integrating state-of-the-art software so physical prototyping is unnecessary, to installing huge solar panel plants on its factories, to working closely with global beverage brands to guarantee that its plastic water bottles have tethered closures that helps to avoid contaminated recycling and increase their collection due to not being lost in general waste, RETAL is working on active ways to mitigate its impact.

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